Introduction
Sony India has unveiled
its first True RGB BRAVIA TV, the BRAVIA 7II series, powered by RGB
Backlight Master Drive Pro™. This new lineup promises richer colours,
deeper contrast, and cinema-grade visuals, redefining home entertainment.
Pre-bookings are now open across Sony retail stores, e-commerce platforms, and
ShopatSC.com.
Key Features
- RGB Backlight Master Drive Pro™
– independent control of red, green, and blue LEDs for unmatched colour
precision.
- Cognitive Processor XR
– lifelike depth and clarity.
- RGB Triluminos Max with Luminance
Booster – vibrant colour volume.
- Smooth Colour Gradation
– seamless tonal transitions.
- X-Wide Angle Pro
(on larger models) – consistent viewing from any angle.
- Dolby Vision, HDR10, HLG, IMAX®
Enhanced – creator-intended picture quality.
- Acoustic Multi-Audio+™, Voice Zoom 3,
Dolby Atmos®, DTS:X® – multidimensional sound.
- Studio Calibrated Modes
– optimized playback for Netflix, Prime Video, Sony Pictures Core.
- Gaming Ready:
4K at 120fps, HDMI 2.1, ALLM, VRR, PS5 optimizations (Auto HDR Tone
Mapping, Auto Genre Picture Mode).
- Smart Features:
Google TV, 400,000+ movies & apps, hands-free voice search, Apple
AirPlay, HomeKit, Alexa compatibility.
- Upcoming Gemini AI Update
– smarter recommendations and natural interactions.
Design Philosophy
Sony’s Harmonic
Presence design ensures the TVs blend seamlessly into modern living spaces
with immersive frames and premium stands.
Price & Availability
| Model | Screen Size | MRP (₹) | Best Buy (₹) | Availability |
|---|---|---|---|---|
| BRAVIA 7II | 55-inch (140 cm) | 3,59,900 | 2,21,990 | Pre-booking starts today |
| BRAVIA 7II | 65-inch (165 cm) | 4,39,900 | 2,74,990 | Pre-booking starts today |
| BRAVIA 7II | 75-inch (190 cm) | Coming Soon | Coming Soon | End of June 2026 |
| BRAVIA 7II | 85-inch (215 cm) | Coming Soon | Coming Soon | End of July 2026 |
| BRAVIA 7II | 98-inch (248 cm) | Coming Soon | Coming Soon | End of July 2026 |
Rivals in the Segment
The BRAVIA 7II series
will compete with:
- Samsung Neo QLED 8K series
– known for Quantum Mini LEDs and AI upscaling.
- LG OLED evo series
– premium OLED panels with Dolby Vision IQ.
- Panasonic OLED Pro series
– cinematic colour accuracy.
- Hisense ULED X series
– value-driven premium features.
The Sony BRAVIA 7II
series marks a bold leap in home entertainment, combining True RGB
technology, cinematic visuals, and next-gen gaming support. With premium
design and AI-driven smart features, it positions itself as a strong rival to
Samsung and LG in India’s premium TV market.